Movie America
Blue Beetle: A thrilling action film where tokusatsu spirit meets Latin culture

Score 3

Blue Beetle brings a lesser-known DC hero to the screen, telling a warm family story that blends Latin culture with eye-catching suit design. Although it shares some familiar elements with Iron Man and Spider-Man, its cultural focus and impressive effects make it unique.

Title
Blue Beetle
Original Site
https://www.dc.com/bluebeetle

DC LOGO, BLUE BEETLE and all related characters and elements © & ™ DC. Blue Beetle © 2023 Warner Bros. Entertainment Inc. All rights reserved.

Official SNS
Director
Cast
Jaime Reyes / Blue Beetle

Actor: Xolo Maridueña

The protagonist. A young man who recently graduated from university and gained the power of an armored suit by symbiotically merging with an ancient alien weapon known as the Scarab. He cherishes his family.

Jenny Kord

Actor: Bruna Marquezine

The daughter of the founding family of the Code Industry. A key heroine in the story.

Victoria Kord

Actor: Susan Sarandon

Current CEO of a major conglomerate in the code industry.

Ignacio Carapax / OMAC

Actor: Raoul Max Trujillo

Victoria's bodyguard.

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I highly recommend this place!

  • A story brimming with family love that surpasses expectations
  • Character traits and cultural background
  • Differentiation from Marvel in Visual Design for Sci-Fi and Suit-Wearing Heroes

Summary

"Blue Beetle" follows Jaime Reyes, a recent college graduate who returns home with big aspirations, only to find reality different than he expected. Fate intervenes when Jaime discovers the Scarab, an ancient alien artifact, which chooses him as its symbiotic host. The Scarab grants Jaime an advanced suit of alien armor with unpredictable powers, transforming his destiny as he becomes the superhero Blue Beetle.

DC.com - Official Blue Beetle Hub

Released in 2023 as the DC Extended Universe was changing, Blue Beetle uses its lesser-known hero to bring something new to superhero movies. By focusing on family and real cultural representation, it reaches viewers beyond just superhero fans, even as Marvel remains popular and DC faces its own challenges.

With Xolo Maridueña from ‘Cobra Kai’ in the lead and Ángel Manuel Soto directing, the film uses the familiar superhero formula but adds a new angle by highlighting Latinx family relationships.

Story Structure and Directional Skill

The story starts with Jaime Reyes, a recent college grad who comes home and struggles to find a job. In a world controlled by a huge military company called Code, he unexpectedly gets the Scarab, an ancient cosmic lifeform. The film shows his transformation into Blue Beetle with care and style.

AI-generated image

The beginning follows the usual origin story path, but from the middle on, the whole family gets involved in a way that really stands out. Watching the family come together to face challenges, rather than just relying on the hero, is exciting and reminds me of the Fast & Furious movies. Grandma’s fight scenes, especially, are memorable and charming.

Characterization and Cultural Context

Jaime, played by Sholo Maridueña, is portrayed as a relatable young man who, even after gaining superhuman abilities, stays humble and cherishes his family. The supporting characters are individually rich, with the grandmother, a revolutionary veteran, standing out.

The film’s strength is its portrayal of the cultural identity of a Mexican-American family. It conveys messages of unity, immigrant pride, and the confrontation of poverty and inequality, all without feeling preachy.

Differentiation from Marvel in SF and Suit Hero Visual Design

It’s easy to compare Blue Beetle to Marvel movies. The high-tech suit is similar to Iron Man or Ant-Man, and the storylines about corporate battles and a young hero’s journey also feel familiar.

However, where this film truly shines is in reconstructing these familiar elements through the lens of Latin culture. The visual differentiation of the Blue Beetle suit sets it apart: while Iron Man’s suit has a smooth, polished look that seamlessly integrates with his body via CG, Blue Beetle’s metallic blue armor is bulkier and appears physically worn by Jaime, emphasizing tangible weight, layered panels, and rough edges inspired by tokusatsu aesthetics.

Unlike Marvel’s perfect CGI suits, the Blue Beetle’s armor is made to look tough and real. You can see the texture, seams, and a rough finish, much like handmade tokusatsu costumes, which makes it feel authentic. In fights, the suit adapts by creating weapons from its panels based on what Jaime imagines, adding a playful, hands-on feel.

While recent Marvel movies have gone big with multiverses, this film’s focus on family feels new and refreshing. It’s a heartfelt, smaller story similar to early Ant-Man. The handmade, tokusatsu-style effects add warmth and a special charm that Marvel films often lack. This sense of imperfection might be its best quality.

Challenges and Future Expectations

The film faced several challenges. The villains, especially Victoria Cord, were a bit stereotypical. A deeper exploration of Jaime’s connection with the Scarab could have made his growth more memorable.

Some of the CG and fight scenes were a bit underwhelming, perhaps due to budget constraints. The movie also didn’t get much promotion, which hurt its recognition and box office earnings. Sometimes, the strong family focus took attention away from Jaime’s own development.

There are also some issues with the film’s tone. For example, a serious transformation scene is immediately followed by funny family moments, which can feel jarring. More consistent music or direction might have helped. In action scenes, the mask-wearing fights seem a bit too familiar, making the moments when you can see real faces even more engaging.

Still, these problems don’t take away from what makes the film special. In fact, its rough edges add to its handmade warmth and charm, helping it stand out from the more polished Marvel movies.

Summary: A Beacon of Hope for the New DC Era

Blue Beetle was a work that blended the richness of Latin culture with the fun of special effects, centered around the universal theme of family love.

With James Gunn leading the DCU, Blue Beetle shows how real cultural stories and heartfelt themes can bring new life to superhero movies. This blue-armored hero might inspire hope and help shape a new path for DC characters.

Review Site Scores

Analysis of the Critic-Audience Rating Gap

Critics praised the film as a “heartwarming family-centered story,” acknowledging its portrayal of Latin culture, Xolo Maridueña’s charming performance, and its status as a refreshing superhero movie with humor and heart. Initial reactions lauded it as “a thoroughly enjoyable time,” “a love letter to family-based Latin culture,” and “featuring stunning visual effects.”

Audience support, particularly from the Latinx community, was strong, with Hispanic viewers making up 39% of the opening weekend audience. Reports indicate that during theatrical screenings, Latinx viewers cheered whenever Spanish phrases or cultural references appeared.

Criticized Weaknesses

Conversely, many critics and IMDb users pointed out the story was “too basic,” “predictable,” and “just a combination of Iron Man and Spider-Man.” Numerous voices also noted the villain was weak, the jokes were too childish to be funny, and the film was overall clichéd and lacking in memorable moments.

Review Excerpts from Various Platforms

Rotten Tomatoes – Critics’ Voices

  • Positive opinions:
    • “Led by Xolo Maridueña’s magnetic performance, ‘The Blue Beetle’ is a refreshing family-focused superhero movie packed with humor and heart.”
    • “‘The Blue Beetle’ is surprisingly politically astute, its family-bound story shockingly pure, and its comedy avoids lowbrow meme-ification.”
    • “One of the DCEU’s stronger entries. A self-contained, well-crafted film.”
  • Critical Consensus:
    • “The latest product off the superhero assembly line, it’s tediously familiar. This beetle lacks much vitality.”
    • “While it has some fresh elements, the franchise is already exhausted and holds less promise than recent DC efforts like ‘Black Adam’ or ‘The Flash’.”

Rotten Tomatoes – Audience Reviews

  • “This movie deserved a theatrical release! Everything was entertaining, and honestly, Warner Bros. did a terrible job promoting it. I don’t care what the haters say, I want a sequel.”
  • “The best DC movie. It tackles themes of family, displacement, responsibility, and culture, and it’s genuinely Latinx. The audience was in stitches.”
  • “It was decent. A family-friendly film with fun characters showcasing a beautiful culture.”

IMDb – User Reviews

Negative opinions:

  • “The movie is a basic teen superhero origin story that feels unoriginal and utterly forgettable. We’re so saturated with this type of narrative that it’s predictable, literally offers nothing new, and is boring with lackluster action.”
  • “The villain has every element you’d expect from a B-grade superhero movie. None of the motivation, fights, or conclusion are particularly memorable. There are plenty of jokes, but most fall flat. It’s too childish. Young audiences will laugh, but I and the theater audience were mostly silent.”
  • “Empty, cliché-ridden, unbearable. One of the worst films I’ve ever seen. A waste of time. Stay away! The cast is bad, the script is worse.”

Positive Opinions:

  • “Xolo Maridueña as Jaime and George Lopez are definitely standouts. The family dynamics are definitely there, and the family itself was good enough.”

Filmarks – Japanese User Reviews

Positive opinions:

  • “A DC hero I knew nothing about, released in theaters alongside the DCEU’s finale. He’s certainly a minor hero in Japan, and I doubt it would have drawn crowds even if released, but regardless, the film itself was entertaining. The story is simple and straightforward, but it works well as a hero origin tale. Above all, the characters are generally charming. The grandmother is fantastic.”
  • “The line ‘Family never ends’ really resonated. The design might be divisive, but I like it. The stage vibe is light and refreshing to watch.”
  • “Sholo-kun is a textbook character like Tom Holland’s Spider-Man, and then you have Blue Beetle, who seems like a blend of Iron Man and Spider-Man’s best parts. I just can’t help but get hooked. It’s like an upgraded Iron Spider version! Of course that gets me hyped.”

Critical opinions:

  • “It might have been fun if I hadn’t seen Iron Man or Spider-Man. Also, the whole family is way too annoying. Well, the main character is annoying too.”
  • “Blue Beetle is clearly Iron Man + Spider-Man, and the content is exactly the same. It feels more Marvel than DC. Since the grandma is the strongest, do we even need Blue Beetle? It’s less a hero movie and more a Mexican family drama.”
  • “It’s bright, easy to follow, and simple. But it lacks originality and has poor pacing. We just watched ‘The Flash’… It’s not as comedy-heavy as the trailers made it seem, and the hero action scenes are also…”

Eiga.com – Japanese User Reviews

Positive Opinions:

  • “It’s an A-list blockbuster, yet it fully embraces 80s B-movie pop! Parts of it reminded me of Summer Wars, Iron Eagle, and Coco. It was a fun, fun movie. A feel-good film that defies logic. With such a dark social backdrop, it needs to go this wild. This is entertainment cinema at its best! Hail the absurdity!”
  • “Spider-Man meets Iron Man. Wrapped in a ‘Remember Me’ vibe, then a ‘Fast & Furious’-style happy ending. Grandma’s fight scene was amazing (lol).”

Critical opinions:

  • “As a superhero movie, it follows the classic formula. But I can’t shake this feeling it’s kinda lame. The protagonist’s weapons and his allies’ gear just kinda look like they’re from a Japanese superhero team show.”
  • “The CG and art direction are god-tier, but the script… isn’t it overdoing the superhero movie tropes? The protagonist Jaime’s problem being ‘rent arrears’ feels way too small-scale for a superhero movie lead, doesn’t it? As a DCEU fan used to Gotham City’s dark world, it was a bit of a letdown.”

Influence of Film Genre and Release Timing

Genre Influence: Action/Superhero Film

Action films typically tend to receive higher audience ratings, but by 2023, “superhero fatigue” was pronounced. This film became the lowest-grossing entry in the DCEU (earning $130.8 million worldwide against a production budget of $104 million to $125 million).

Unfortunate Release Timing

Released on August 18, 2023, it faced significant headwinds immediately following the cultural blockbusters Barbie and Oppenheimer. Furthermore, the ongoing SAG-AFTRA strike prevented any cast promotions, including skipping publicity at San Diego Comic-Con. Hurricane Hilary then struck Southern California during its opening weekend, dealing an additional blow to box office performance.

However, the film became the most-watched movie on the streaming service Max in the US, achieving success on streaming despite its theatrical struggles.

Conclusion

“Blue Beetle” was highly praised by the Latinx community and family-oriented audiences, but critics seeking originality and veteran superhero movie fans found it “deja vu.”

External factors significantly impacted its box office performance: unfortunate release timing (immediately after Barbie/Oppenheimer, amid strikes and a hurricane), the timing of the DCEU’s conclusion, and its lack of theatrical release in Japan. However, it achieved massive success on streaming, marking an important step forward as a cultural expression.

The core reason for the score gap: Critics focused on “cinematic innovation” as their evaluation axis, while audiences prioritized “entertainment value and cultural resonance,” resulting in a 12-point difference.

 

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