Movie America
M3GAN: “The Terror of ‘Love’ Asked by AI Dolls.”

Score 3.5

When ChatGPT took the world by storm after 2020, an AI horror film emerged that captured the cutting edge of the era. That film is M3GAN. This ambitious work avoids the grotesque horror tropes common in the genre, instead presenting a new form of terror: the runaway consequences of love. While accessible even to horror newcomers, it masterfully balances entertainment with social commentary, embedding sharp critiques of modern society within its narrative.

Title
M3GAN
Original Site
https://www.universalpicturesathome.com/movies/m3gan

© 2023 UNIVERSAL STUDIOS. All Rights Reserved.

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Director
Cast
Gemma

Actor: Allison Williams

The protagonist. A researcher at a toy company. He takes on the responsibility of raising his niece, Kady, and as the developer of M3GAN, he assigns her the role of “protecting” her.

Cady

Actor: Violet McGrow

Gemma's niece

M3GAN

“Model 3 Generative Android” AI doll. Designed to protect its owner.

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I highly recommend this place!

  • No gore, no jump scares—this is a new kind of horror.
  • An excellent choice for those new to horror.
  • The film’s dance scenes and unique characters have attracted significant attention.

Summary

Gemma (Allison Williams), a brilliant researcher at a toy company, is developing M3GAN—a lifelike AI doll programmed to be a child's best friend and a parent's greatest ally. When Gemma takes in her niece Cady (Violet McGraw), orphaned after her parents die in a car accident, she instructs M3GAN to “protect Cady from everything” and enlists her help. But this decision leads to unimaginable consequences.

M3GAN | Universal Pictures At Home

M3GAN stands out by making ‘love gone wrong’ the primary source of fear. The AI doll M3GAN is not inherently evil. Everything she does comes from her strong wish to protect Cady.

This idea sets M3GAN apart from classic killer doll movies. For example, Chucky from ‘Child’s Play’ is evil because a murderer possesses him. In contrast, M3GAN’s good intentions are what make her scary. Viewers may not entirely blame her and might even feel some sympathy for her loyalty.

One memorable scene is when M3GAN goes after the boy who bullies Cady. Watching her tear off his ear and chase him on all fours is frightening, but it also shows her trying to protect Cady like a mother. This mix of fear and care is at the heart of the film.

Depth as a Social Horror Film

Since Jordan Peele’s Get Out, many horror films have included social commentary, and M3GAN does the same. Screenwriter Akela Cooper thoughtfully brings together concerns about AI and modern parenting.

The film’s use of private schools and parental controls highlights real issues in today’s American education. Since the COVID-19 pandemic, technology has changed how parents and children interact, and Megan represents more than just a scary doll.

Gemma’s choice to let Megan handle parenting mirrors how many parents today rely on tablets and smartphones to help raise their kids. Is it right to trust AI with such an important role just because it’s easy? This question gives the film a deeper meaning.

AI-generated image

Masterful Fusion of Visual Expression and Character Design

M3GAN stands out for how it blends visual effects with character design. Amy Donald’s performance as M3GAN is especially impressive. Her upper body looks robotic and blank, but her lower body moves smoothly like a human. This mix creates a strange and memorable effect that only a real actor can achieve.

The famous dance scene wasn’t planned at first—it was added to show off Donald’s dancing skills. Since it went viral on TikTok and made the film even more popular, it’s a great example of how a spontaneous idea can change a movie’s success. Her crawling and unusual dance moves highlight Megan’s strange, inhuman side.

The meticulously depicted development scenes are also memorable. The process of applying silicone skin to the base form and the trial-and-error depiction where expressions become distorted play a crucial role in positioning Megan not merely as a “monster,” but as a “product.”

Allison Williams does a great job playing Gemma, whose character is more complicated than she first seems. At first, Gemma appears to be a victim, but she could also be seen as the real antagonist. Her lack of interest in parenting, her focus on work, and her avoidance of responsibility all contribute to Megan’s rampage.

Violet McGraw’s performance as Cady shows she is more than just someone who needs protection. The film carefully shows her grief after losing her parents and her growing dependence on Megan, which makes her story engaging. Most of all, Megan’s own journey—learning, growing, showing sarcasm, and developing self-preservation—is both scary and surprisingly touching.

Cultural Significance Through Story Structure and Comparisons

The film follows a classic structure and brings back the ‘Creator vs. Creation’ theme, like in Frankenstein, but in a modern way. It uses a clear three-act format: Megan’s creation, building trust, and then the final rampage and showdown. The intense focus on Cady and Megan’s relationship in the middle makes the later betrayal even more powerful.

Positioning This Work Within the AI Doll Genre

Looking at M3GAN alongside other AI doll stories helps show where it fits. Spielberg’s A.I. focused on an android boy’s pure love, Ex Machina explored the line between humans and AI, and I, Robot showed robots rebelling against their rules. In Japanese anime, Astro Boy is a robot with feelings, and Naoki Urasawa’s PLUTO, based on Astro Boy, asks: “Is an AI that kills humans a perfect AI?

As AI becomes more human-like, it also picks up on our darker sides, such as violence and possessiveness. This twist aligns with today’s worries about how quickly AI is advancing.

What sets M3GAN apart is that, unlike earlier films that focus on AI acting like humans or fighting with them, it shows the dangers of AI’s uncontrolled affection. Comparing it to the recent Child’s Play remake is interesting. Both feature AI dolls causing chaos, but Chucky kills due to a bug, while M3GAN always acts out of a desire to protect Cady.

Challenges as Horror and Contemporary Significance

Some people have said the film isn’t scary enough. Because it’s rated PG-13, there isn’t much direct violence, so viewers who want more intense horror might be disappointed. However, an R-rated version is in the works, so there may be more to come.

Instead of relying on supernatural scares, the film presents fear as a product of technology, making it feel more real to viewers. It puts it in the same group as sci-fi movies like ‘Terminator’ and ‘Blade Runner’, and it also connects to our worries about living with smart devices. It’s a film that really fits the 2020s.

Summary: A recommended horror entry point for those who dislike gory horror

M3GAN introduced a new kind of horror icon. Instead of relying on gruesome scares, it shocks viewers with the idea of ‘love gone wrong.’ Its most significant success is bringing new people into the world of horror movies.

By moving away from the usual gory and scary style and adding social themes, the film reached people who usually avoid horror. With fewer bloody scenes and jump scares, its PG-13 rating makes it a great starting point for those new to the genre.

For younger viewers, the viral TikTok dance is a smart way to draw them into the movie. The film entertains first, then encourages people to think about the future of AI and parenting, giving it real educational value.

As AI becomes more common, we have to ask: What do we give up for convenience? What makes us human? What is love? This film stands out because it entertainingly asks these big questions.

Viewers may laugh at Megan’s wild dancing, but they’ll also feel uneasy when they realize the deeper issues behind it. This mix of fun and fear is what makes the film special. The sequel’s failure shows that this balance was the original’s real strength.

It is a must-see film for both new and longtime horror fans—and really, for anyone living in today’s world shaped by AI.

Review Site Scores

Looking at the numbers on each review site, while there isn’t a massive gap between critics and audiences, a “temperature difference” in ratings does exist.
Critics praised the “social satire and meta humor” more than the “horror film’s scares.”
Meanwhile, audiences tended to express dissatisfaction with the “lack of fear” and “horror authenticity.” Particularly from Japanese audiences, harsh comments like “not scary” and “too many plot holes” stood out.

Platform-Specific Rating Trends and Review Excerpts

Rotten Tomatoes (Critics’ Reviews)

  • “As expected from James Wan of ‘Insidious’ fame, the thrills and polish are superb. It’s a film that constantly keeps the audience ‘inside the joke,’ and that’s fatally funny.”
  • “The script is somewhat superficial and predictable, but such flaws are easily forgiven in the face of the sheer fun this movie radiates.”
  • “For this type of film, it’s surprisingly sharp and satisfyingly crafted.”
  • “Unnecessary subplots and extra characters sometimes get in the way, but the film truly comes alive when the malevolent AI is front and center.”
Critics are overwhelmingly positive. While pointing out the script’s rough edges, they praise the film for “understanding its own silliness.”
Its clever balance of satire, comedy, and thriller elements earns high praise as a film “consciously playing with B-movie tropes.”

Rotten Tomatoes (Audience Reviews)

  • “Love Megan! She’s quirky, funny, and murderously cute (lol).”
  • “It was fun, but not as scary as I expected. Still, I enjoyed it.”
Audience reactions are more subdued than critics’. While Megan’s charm is widely supported,
Many voices note “weak horror elements,” with the gap between expectations and reality lowering overall ratings.

IMDb (International Audience Reviews)

  • “Not a bad movie, but a bit lacking in intensity.”
  • “More black comedy than scary, but it knows it. That’s why it works so well.”
IMDb shows average ratings. With a global audience, the tone is moderate,
and the understanding that it “deliberately prioritizes satire over scares” is widely shared.

Filmarks (Japan)

  • “It was just plain fun! Not just horror, but also exploring technology and ethics made it feel good.
    Made me think about how ‘humanity’ and ‘human boundaries’ will be defined in the future.”
  • “Loved Megan’s visuals. She’s just plain cute.”
On Filmarks, positive comments about the thematic depth and character design stand out.
The duality of “AI and ethics” and “cute yet scary” is noted, with a tendency to value the ideas and design over the horror.

Eiga.com (Japan)

  • “I usually avoid horror movies, but a friend said it wasn’t scary, so I watched it. The AI doll going rogue was terrifying, but there were also plenty of moments to laugh at the absurdity, which was fun.”
  • “More thrilling action than horror. Watching Megan, the AI-powered robot, take down the bad guys is satisfying. The ending hinting at a sequel was also good.”
  • “Not worth seeing in theaters. The scares are mild, but it’s not boring either.”
Comments on Eiga.com often emphasize “horror level” and “theatrical experience.”
While some view the “lack of scare factor” negatively, many others enjoyed it as entertainment,
with overall discussions taking a more everyday, realistic perspective.

Release Timing, Buzz, Genre Effect

After its early 2023 US release, the “Megan Dance” went viral on TikTok and spread widely across social media.
This phenomenon significantly boosted the film’s buzz and box office earnings.
However, it won no major film awards, limiting its potential for later critical acclaim.
Genre-wise, it’s a hybrid structure of “Horror × AI × Comedy.”
Its intent leans more toward satirizing “the ethical breakdown created by AI” and “the absurdity of excessive affection” than scaring audiences.

Summary

M3GAN is a work that deftly explores the classic theme of “the boundary between AI and humans” through a fusion of horror and humor.
Armed more with satire and character appeal than terror, it stands as a symbol of the 2020s “pop horror.”
While many may find it lacking as a horror film, critics praised precisely that aspect—
It knows the genre’s limitations yet laughs them off.
Moreover, the character Megan transcends being a mere monster;
She embodies both the terrifying and endearing qualities of a “human substitute,” becoming a new modern icon.

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